Advanced Digital Illustration – Week 10

Topics: Critique, Feedback
Lab: Work on final project & revisions
Homework due this week: Rough Draft of Advertisement
Homework due next week: Finished Advertisement in Context

Advanced Digital Illustration:
Assignment #8: Finished Advertisement, in context

Finish your advertisement, and display it in two formats:

1) Digital file of the finished illustration (.pdf, .jpg, .png).

2) Show your illustration in the context of an advertisement. You can choose any context that advertisements are found. Will it be on a billboard? A bus? A sign? A flyer? A magazine page? A t-shirt? Find a photo of another advertisement in that context, and paste your image into it. Manipulate the illustration so that it fits with the angle and shape of the advertisement: it should look realistic, as though your ad is really in that context.

GRADING:

__ (3) Product is recognizable
__ (2) Concept: advertisement is interesting and provocative
__ (2) Image sends a positive message about the product.
__ (3) Show the illustration in the context of an advertisement.

__ TOTAL out of 10 points

Advanced Digital Illustration – Week 9

Topics: Continuing techniques: SVG format
Lab: Critique, Coding SVG graphics
Homework due this week: HW6: Advertising Analysis & Concept
Homework due next week: HW7: Advertising Illustration, Rough Draft

Assignment #7: Advertising Illustration, Rough Draft

This week, develop a digital rough of your advertisement.
You can bring in a work-in-progress, or a series of variations.

GRADING: 10 points total

__ (4) Product is recognizable

__ (3) Concept: advertisement is interesting and provocative

__ (3) Image sends a positive message about the product.

__ TOTAL out of 10 points

Advanced Digital Illustration – Week 7

Topics: Advertising Concepts
Lecture: Advertising techniques for emphasis and intrigue
Homework due this week: 3 Finished Article Illustrations
Homework due next week: Advertising Analysis & Product Concept

Advanced Digital Illustration:
Assignment #6: Advertising Analysis, Product Research & Concept

Part 1: Advertising Analysis
Find 3 Advertisements or Ad Campaigns that catch your attention.
Bring a copy of each to class to present next week.
Analyze each one: answer the following:

1) What initially attracted your attention?
2) Where did you see the Advertisement? What format? (Billboard, Magazine, Newspaper, Banner Ad, Flyer, Public Transit, etc…)
3) What do you like about this advertisement?
4) How is the product represented graphically? (Photo, Digital Illustration, Drawing, Painting, Combination?)
5) How is the product represented conceptually? What is “happening” in the Ad, and how is the product involved?
6) What type of message is being sent about the product?
7) What Advertising Concepts are being used in this Ad?

Part 2: Product Research & Concept
Decide on a Product to use for your Advertisement, and think of 3 concepts that would catch the viewer’s attention and highlight the product.

1) What is the product?
2) How is the product advertised currently? (if it is an existing product) What advertising concepts are being used here? (see class handout) Do you consider the Ad campaign to be successful?
3) Sketch 3 concepts for your advertisement. Use a different Advertising Concept in each sketch. Be prepared to explain how this concept will attract the viewer’s attention, and what message it will send about the product.

GRADING:

Part 1: Advertising Analysis
__ (1) Bring 3 advertisements to class
__ (3) Analysis: each advertisement is analyzed according to the above questions.

Part 2: Product Research & Concept
__ (3) Sketches show interesting and provocative Advertising Concepts
__ (3) Concepts send a positive message about the product.

__ TOTAL out of 10 points

Additional Office Hours

I’ve made additional time available for tutoring, critiques, and questions.

Fridays, 5:30-7pm
Room #165

Please email me in advance if you intend to stop by:
lcesari@aii.edu
If you need tutoring but cannot schedule during this time or my other available time (Thursday 3-5pm), please email me to schedule an alternate time.

Advanced Digital Illustration – Week 6

Topics / Reading: Continuing Techniques in Vector-based Illustration
Lab / In-class activity: Presentations, Continuing Techniques in Illustrator, Photoshop, SVG and/or Flash
Work due this week: HW#4: 3 “Finished” Article Illustrations (semi-comps)
Homework for next week: HW#5: Finished Series of 3 Article Illustrations

Article Illustration: Phase 5
3 Finished Illustrations

Take one more week to finish your series of 3 article illustrations.

Heads up: Start thinking about a product to work with for the next few weeks. We’ll be starting a new project based on advertising a product of your choice. It can be a product that already exists, or a product that you would like to design and develop (for example, a line of T-shirts with your graphics on them).

Grading: Finished Article Illustration Series

__ (2) Concept: objects and symbols relate to the article content.
__ (2) Graphic Style: lines and shapes are appropriate for the subject of the article.
__ (2) Color Scheme: colors are appropriate for the subject and mood of the article.
__ (2) Composition: elements are arranged in a way that emphasizes the concept.
__ (2) Graphical Representation: images are recognizable

__ TOTAL out of 10 points

Advanced Digital Illustration – Week 5

Topics / Reading: Continuing Techniques in Vector-based Illustration
Lab / In-class activity: Presentations, Continuing Techniques in Illustrator, Photoshop, SVG and/or Flash
Work due this week: HW#3: Article Illustration Series Phase 3: Finished Article Illustration #1
Homework for next week: HW#4: Finished Series of 3 Article Illustrations

Article Illustration: Phase 4
3 Finished Illustrations

Bring in digital versions of your 3 Article Illustrations.
Try to finish them as much as possible.
(If they are unfinished, we’ll critique them as works in progress, and you can finish them as revisions.)

Grading: Finished Article Illustration Series

__ (2) Concept: objects and symbols relate to the article content.
__ (2) Graphic Style: lines and shapes are appropriate for the subject of the article.
__ (2) Color Scheme: colors are appropriate for the subject and mood of the article.
__ (2) Composition: elements are arranged in a way that emphasizes the concept.
__ (2) Graphical Representation: images are recognizable

__ TOTAL out of 10 points

School Closure Update

The school was closed during Week 4 (Oct.22-27), due to the county-wide fire emergency.

We will be continuing on with the Week 4 class content during Week 5 (Oct.29-Nov.3).

Assignments due Week 4 are now due Week 5.

I will note any changes to the course content and deadlines in class Week 5.

Advanced Digital Illustration: Week 3

Topics / Reading: Critique, Review of Adobe Illustrator Techniques
Lab / In-class activity: Critique of HW2: Article Illustration Phase 2
Homework for next week: HW#3: Article Illustration Series Phase 3: Finished Article Illustration #1, and Concepts for Illustrations #2 & #3

Advanced Digital Illustration HW#3:
Article Illustration Series, Phase 3:
- Finished Article Illustration #1
- Concepts for Illustrations #2 & #3

Due Week 4, 10 points total.

Part 1: Finish Illustration #1
Update Illustration #1 to a finished state. Respond to the critique of your rough draft. Decide on a color scheme and style. Work on emphasis: highlighting important objects and linking the imagery with the article content.

Part 2: Concepts for Illustrations #2 and #3
Find 2 more articles to illustrate for your series.
Create at least 2 concept sketches for each article’s illustration.

Grading: HW#3: Article Illustration Phase 3

Part 1: Finish Illustration #1
__ (1) Concept: objects and symbols relate to the article content.
__ (1) Graphic Style: lines and shapes are appropriate for the subject of the article.
__ (1) Color Scheme: colors are appropriate for the subject and mood of the article.
__ (1) Composition: elements are arranged in a way that emphasizes the concept.
__ (1) Graphical Representation: images are recognizable

Part 2: Concepts for Illustrations #2 and #3
__ (2) Articles are relevant to your theme
__ (3) 4 Unique Concept Sketches, (2 for each article).

__ TOTAL out of 10 points

Advanced Digital Illustration: Week 2

Topics / Reading: History of Illustration

Lab / In-class activity: Research & Presentations

Work due this week: HW#1: Article Illustration Series Phase 1: Research, Analysis, Proposal & Sketches

Homework for next week: HW#2: Article Illustration Series Phase 2: Rough Draft of Illustration #1

Article Illustration: Phase 2
Rough Draft of Illustration #1
Due Week 3: 10 points total

This week, decide on a concept for your first in the series of 3 article illustrations, and complete the illustration as much as possible.

Next week we will review the draft, considering it to be a work in progress.

You may bring in multiple versions of the illustration for comparison purposes if you like (for example, variations in color scheme or composition).

Any file format is acceptable for the Rough Draft.

Grading: Rough Draft of Article Illustration #1

__ (2) Concept: objects and symbols relate to the article content.
__ (2) Graphic Style: lines and shapes are appropriate for the subject of the article.
__ (2) Color Scheme: colors are appropriate for the subject and mood of the article.
__ (2) Composition: elements are arranged in a way that emphasizes the concept.
__ (2) Graphical Representation: images are recognizable

__ TOTAL out of 10 points

Advanced Digital Illustration – Week 1

Topics / Reading: Introduction, Article Illustration Concepts
Lab / In-class activity: Research, Article Illustration
Homework for next week: HW#1: Article Illustration Series Phase 1: Research, Analysis, Proposal & Sketches

HW#1: Article Illustration Series, Phase 1
Research, Analysis, Proposal & Sketches
Due Week 2: 10 points total

In the next few weeks, your assignment is to create a series of 3 Article Illustrations based on actual article content found in magazines or newspapers.

This week, start by researching articles within a subject of your choice, and create a proposal and sketches for your project.

Part 1: Research & Analysis:
A) Find 3 illustrated articles on different topics within the same subject.
Any subject can work for this project: politics, fashion, technology, environmentalism, science, world issues, entertainment, etc…!

Bring the 3 articles to class next week.
(bring the actual article, a scan or high-quality photo)

B) Analyze each article’s illustration, answering the following questions.
Write 1-2 sentences for each question, using correct spelling and grammar.

1) What is the article about?
2) What is pictured in the illustration? How do the subjects represented in the illustration relate back to the article?
3) Describe the style of the illustration: What age group, gender, or culture would respond to this style? Is that appropriate to the content of the article?
4) Historical Reference: Is the style of the illustration Contemporary or Retro? What time period is referenced in the illustration? How is this achieved? What color combinations and shapes reference that time period?
5) Overall: Do you consider this illustration to be successful? Explain why or why not: Does it draw your attention? Do you feel that it correctly represents the content of the article? Do you feel that it would appeal to the article’s target audience? How?

Part 2: Proposal & Sketches:
Propose a subject to explore for your project. It can be the same subject that you researched, or you can choose a new subject.

1) Subject

2) Sources: List at least 3 periodicals where you will look for articles on your subject:
a)
b)
c)

3) Find an article to use for your first illustration. Bring it to class week 2.

4) Create 3 Sketches of possible ideas for the first illustration. Think of 3 different concepts for the first illustration: each sketch should include different objects and have a unique composition. Sketches can be digital or on paper. All 3 sketches should relate back to the same article.

GRADING: 10 points total

Part 1: Research & Analysis
__ (1) Find 3 Articles within the same subject
__ (1) Bring articles to class, (actual article, scans, or high-quality photos)
__ (3) Analysis: articles are described and analyzed according to the assignment

Part 2: Proposal & Sketches
__ (1) Proposal: Subject, Sources
__ (1) First Article is relevant to your chosen topic
__ (3) 3 Unique Sketches, relating back to the same article.

__ TOTAL out of 10 points