Advanced Digital Illustration – Week 10

Topics: Critique, Feedback
Lab: Work on final project & revisions
Homework due this week: Rough Draft of Advertisement
Homework due next week: Finished Advertisement in Context

Advanced Digital Illustration:
Assignment #8: Finished Advertisement, in context

Finish your advertisement, and display it in two formats:

1) Digital file of the finished illustration (.pdf, .jpg, .png).

2) Show your illustration in the context of an advertisement. You can choose any context that advertisements are found. Will it be on a billboard? A bus? A sign? A flyer? A magazine page? A t-shirt? Find a photo of another advertisement in that context, and paste your image into it. Manipulate the illustration so that it fits with the angle and shape of the advertisement: it should look realistic, as though your ad is really in that context.

GRADING:

__ (3) Product is recognizable
__ (2) Concept: advertisement is interesting and provocative
__ (2) Image sends a positive message about the product.
__ (3) Show the illustration in the context of an advertisement.

__ TOTAL out of 10 points

Design Layout – Week 10

Topics: Template Exam, Assembling a Jewel Case Mock-up
Lab: Work on Template Exam & Revisions
Homework due this week: 2 surfaces for jewel case
Homework due next week: Jewel Case Mock-up and Display Board

Final Project: Jewel Case Design & Music Client Display Board
Due week 11, beginning of class.

1) Finish and Print the Jewel Case Package Design for your client’s CD.

2) Cut and Assemble the Jewel Case Design into a functional Mock-up: display it in a clear, unscratched Jewel Case.

3) Print the 3 Web Page Designs you developed for the Music Client.

4) Assemble a Display Board, containing your Jewel Case Mock-up and Music Client Web Page Designs.

For the FINAL JEWEL CASE, Include ALL SURFACES:
(Print and assemble into a functional mock-up.)

1) Front Cover
http://www.newenglandcd.com/downloads/cd-jewel-4pp-insert.htm
Include the name of the musician or band, album title, and imagery relating to the theme.

2) Insert
http://www.newenglandcd.com/downloads/cd-jewel-4pp-insert.htm
Back-side of the front cover – faces the disc when you open the case

3) Disc Label
http://www.newenglandcd.com/downloads/cd-disc-art.htm
The round label that sticks to the disc itself.
Include the name of your client and the name of the album.

4) Drop Tray
http://www.newenglandcd.com/downloads/cd-jewel-tray.htm
The Drop Tray is the artwork that sits behind the disc. You will see only part of it when the disc is in the Jewel Case. The Drop Tray also includes the graphics visible in the “Clear Area” near the left-spine of the Jewel Case.

5) Back Cover
http://www.newenglandcd.com/downloads/cd-jewel-tray.htm
The Back Cover and Spines of the Jewel Case. Include a listing of the album tracks.

Formats:
- Digital Files of All Jewel Case Surfaces (.pdf or .jpg format)
- Digital Files of Revisions to 3 Web Page Designs for Music Client
- Display Board with 2 Web Page Designs and Jewel Case Mock-up

Grading: 20 points total

Jewel Case Mock-Up (10pts):
__ (2) Required details are present, all text is legible.
__ (2) Layout: Design follows a consistent grid, spacing, and alignment scheme.
__ (2) Emphasis & Imagery are relevant to the theme of the client.
__ (2) Color Scheme & Typography are relevant to the theme of the client.
__ (2) Unity: Style is consistent with the other surfaces of the package.

Display Board (10pts):
__ (2) At least 2 Music Client Web Pages are present on the board
__ (2) Jewel Case Mock-up is present on the board
__ (2) Edges are cut cleanly, abiding by Bleed Margins
__ (2) Jewel Case Mock-up is displayed in a clean, clear plastic Jewel Case
__ (2) Display board is clean and unscratched, printed work is flat and clean

Observational Drawing – Week 10

Topics: Details of figure drawing
Lab: Drawing the head, hands, and feet
Homework due this week: Reflective Objects
Homework due next week: Final Portfolio

Observational Drawing: Final Portfolio
Due Week 11 – 25 points.

Compiling your Portfolio:
- Collect your 5 best projects and compile them into portfolio format.
- Each page should be displayed in a plastic protective sheet.
- Pages should be 8.5X11” or larger.

Ways of Representing Your Work:
(You may use a variety of the following methods.)

1) Photocopies
2) Photos of the work (film prints or printed digital photos)
3) Actual Drawings
4) All drawings should be cut cleanly with neat edges: each drawing should be cut into a square or rectangular shape.

PHOTOCOPYING TIPS (Copy Machine):
- Photocopying allows you to shrink drawings, adjust the light/dark values, etc.
- If you want to compile a group of drawings onto one page, photocopy the drawings to the size you want, cut them out and paste them onto a blank piece of paper, and then photocopy them again so that the cut edges don’t show!

Grading: Final Portfolio: 25 points total

__ (5) Work is displayed in a series of plastic protective sheets.
__ (5) Edges are cut cleanly into a square or rectangle shape.
__ (5) Portfolio is clean and unscratched.
__ (10) 5 Drawings are complete, following the assignment criteria.
(Assignments should have a 9 or 10 score.)

__ TOTAL out of 25 points