Advanced Digital Illustration – Week 9

Topics: Continuing techniques: SVG format
Lab: Critique, Coding SVG graphics
Homework due this week: HW6: Advertising Analysis & Concept
Homework due next week: HW7: Advertising Illustration, Rough Draft

Assignment #7: Advertising Illustration, Rough Draft

This week, develop a digital rough of your advertisement.
You can bring in a work-in-progress, or a series of variations.

GRADING: 10 points total

__ (4) Product is recognizable

__ (3) Concept: advertisement is interesting and provocative

__ (3) Image sends a positive message about the product.

__ TOTAL out of 10 points

Design Layout – Week 9

Topics: Transparent Graphics, Animated Graphics
Lab: Transparent GIF and PNG formats, Animated GIF images
Homework due this week: HW6: Music Client Page Designs
Homework due next week: HW7: Jewel Case Rough Draft (2 surfaces)

Project 7: Jewel Case Design, Rough Draft (2 surfaces)
Due week 10, beginning of class.

Develop a Jewel Case Package Design for your client’s CD.

Unity and Variance:
There are 5 different surfaces that need to be designed – they should all have a consistent style that matches your client’s aesthetic, and they should be unique enough that the design is not boring: it’s recommended to use the same image only twice, not more.

Unity: All surfaces of the Package should look like they belong together. Use a similar style and mood across all surfaces: similar color palette, fonts, alignment, and spacing.

Variance: Use different imagery on the different surfaces: use an image only twice, not more. If all surfaces have the same imagery, the package ends up being very boring.

For the Rough Draft, Choose TWO of the following surfaces:
(All are due week 11 – for week 10, choose 2 of these)

1) Front Cover
http://www.newenglandcd.com/downloads/cd-jewel-4pp-insert.htm
Include the name of the musician or band, album title, and imagery relating to the theme.

2) Insert
http://www.newenglandcd.com/downloads/cd-jewel-4pp-insert.htm
Back-side of the front cover – faces the disc when you open the case

3) Disc Label
http://www.newenglandcd.com/downloads/cd-disc-art.htm
The round label that sticks to the disc itself.
Include the name of your client and the name of the album.

4) Drop Tray
http://www.newenglandcd.com/downloads/cd-jewel-tray.htm
The Drop Tray is the artwork that sits behind the disc. You will see only part of it when the disc is in the Jewel Case. The Drop Tray also includes the graphics visible in the “Clear Area” near the left-spine of the Jewel Case.

5) Back Cover
http://www.newenglandcd.com/downloads/cd-jewel-tray.htm
The Back Cover and Spines of the Jewel Case. Include a listing of the album tracks.

Format:
- Digital Files of All Jewel Case Surfaces (.pdf or .jpg format)

Grading: 10 points total

Surface 1 (5pts):
__ Required details are present, all text is legible.
__ Layout: Design follows a consistent grid, spacing, and alignment scheme.
__ Emphasis & Imagery are relevant to the theme of the client.
__ Color Scheme & Typography are relevant to the theme of the client.
__ Unity: Style is consistent with the other surfaces of the package.

Surface 2 (5pts):
__ Required details are present, all text is legible.
__ Layout: Design follows a consistent grid, spacing, and alignment scheme.
__ Emphasis & Imagery are relevant to the theme of the client.
__ Color Scheme & Typography are relevant to the theme of the client.
__ Unity: Style is consistent with the other surfaces of the package.

__ Total out of 10 points

ObservationalDrawing – Week 9

Topics: Drawing Reflective Objects
Lab: Draw from a still life of metal and glass objects
Homework due this week: HW6: Drapery
Homework due next week: HW7: Reflective Objects

Observational Drawing
Homework 8: Due Week 10

ASSIGNMENT #8: REFLECTIVE OBJECTS:
This week, create a composition that involves reflective objects.

• Use your knowledge of gradients, highlight and shadow to shade variations in metal and glass.
• Use your skills with texture: choose any type of texture you like for this assignment.
• Use gradients to create transitions between light, dark, and medium tones.
• There should not be any “outlines” in your drawing – let the contrast between objects show where the edges are.
• Your drawing should be 8 x 10” or larger.

Grading Criteria: 10 points total

__ (2pts) Realism: the objects in your drawing are the correct shape and proportion.

__ (3pts) Reflections: Show reflections and highlights in metal and glass objects.

__ (3pts) Range of value: your drawing has dark, light, and in-between shades.

__ (2pts) Use gradients, Each object has a highlight and shadow.

__ TOTAL SCORE