Observational Drawing – Week 7

Topics: Figure Drawing: Details and Shading
Activity: Drawing from a model, Surface Landmarks, Shading the figure
Homework due this week: HW#5: Figure Drawing Practice: Skeletons and Circular drawings
Homework due next week: HW#6: Figure Drawing Practice: Contours and Shading

Observational Drawing
HW#6: Figure Drawing Practice: Contours and Shading
Due Week 8: 10 points total

Assignment: Figure Drawing Practice – Contours and Shading
Use the techniques that we covered in class to sketch out a variety of different poses.
For reference, draw from photos, magazines, or movie stills.

For this week, create 5 contour drawings and 1 shaded drawing:

• 5 Contour Drawings (10 minutes each) = Sketch out the figure in a light pencil or colored pencil, and then draw in the contours in a darker pencil. Include details of the outline and surface landmarks.

• 1 Shaded Drawing (30 minutes or more) = use gradients to show shading on the figure. Each part of the body should have a gradient = show the “light” and “dark” side of each part of the body.

Grading: 10 points total

5 Contour Drawings (5pts):
__ (2) Use contours to show the details of the figure: outline, edges of muscles, surface landmarks.
__ (2) Use correct proportion: figure should be about 8 “heads” tall, with the midpoint of the figure at the bottom of the hips.
__ (1) Drawings are “expressive”, showing weight and motion.

1 Shaded Drawing (5pts):
__ (2) Use gradients to show the “light” and “dark” side of each part of the body
__ (2) Use correct proportion: figure should be about 8 “heads” tall, with the midpoint of the figure at the bottom of the hips.
__ (1) Drawing is “expressive”, showing weight and motion.

__ TOTAL out of 10 points

Advanced Digital Illustration – Week 7

Topics: Advertising Concepts
Lecture: Advertising techniques for emphasis and intrigue
Homework due this week: 3 Finished Article Illustrations
Homework due next week: Advertising Analysis & Product Concept

Advanced Digital Illustration:
Assignment #6: Advertising Analysis, Product Research & Concept

Part 1: Advertising Analysis
Find 3 Advertisements or Ad Campaigns that catch your attention.
Bring a copy of each to class to present next week.
Analyze each one: answer the following:

1) What initially attracted your attention?
2) Where did you see the Advertisement? What format? (Billboard, Magazine, Newspaper, Banner Ad, Flyer, Public Transit, etc…)
3) What do you like about this advertisement?
4) How is the product represented graphically? (Photo, Digital Illustration, Drawing, Painting, Combination?)
5) How is the product represented conceptually? What is “happening” in the Ad, and how is the product involved?
6) What type of message is being sent about the product?
7) What Advertising Concepts are being used in this Ad?

Part 2: Product Research & Concept
Decide on a Product to use for your Advertisement, and think of 3 concepts that would catch the viewer’s attention and highlight the product.

1) What is the product?
2) How is the product advertised currently? (if it is an existing product) What advertising concepts are being used here? (see class handout) Do you consider the Ad campaign to be successful?
3) Sketch 3 concepts for your advertisement. Use a different Advertising Concept in each sketch. Be prepared to explain how this concept will attract the viewer’s attention, and what message it will send about the product.

GRADING:

Part 1: Advertising Analysis
__ (1) Bring 3 advertisements to class
__ (3) Analysis: each advertisement is analyzed according to the above questions.

Part 2: Product Research & Concept
__ (3) Sketches show interesting and provocative Advertising Concepts
__ (3) Concepts send a positive message about the product.

__ TOTAL out of 10 points